Marketing that keeps you on the right side of your council.

• 'Publicity' covers any reference to a practitioner in any medium, including websites and social media. Code of Conduct para 7.1.1
• Publicity may not bring the profession into disrepute, misrepresent your services, or compare yourself with or claim superiority over other practitioners. para 7.2.1-7.2.5
• Do not name a client without prior written consent (property sale or letting adverts excepted); infringing publicity must be withdrawn or corrected. para 7.2.6, 7.3
• Specialist claims must rest on actual qualifications or experience. para 8.1
• No touting, no paying for referrals, and no working with anyone whose business is soliciting instructions for you. para 18.9, 18.10, 18.22

Our legal templates switch reviews and testimonials off by default and avoid 'best', 'leading' or 'guaranteed result' language.

• Do not advertise professional services in a misleading or exaggerated way, or in a way that harms the dignity of the profession. Code of Conduct (rule number not verified)
• Do not misrepresent academic or professional qualifications or competency. rule number not verified
• Do not injure another registered person's reputation or try to supplant them on an engagement. rule number not verified
• Reserved titles such as Pr Eng may only be used by registered persons. Engineering Profession Act 46 of 2000 (section not verified)

B-BBEE levels are shown only from a valid certificate or affidavit you upload.

[REVIEW NEEDED BY ECSA-registered professional engineer + SA attorney]

• Adverts must be approved through documented procedures by a key individual (or senior delegate) and withdrawn or corrected if non-compliant. FAIS General Code s14(2)
• Adverts must be factually correct, balanced and not misleading; statistics and awards need source and date; key charges and limitations must be stated; no false urgency; nothing 'free' if the client pays indirectly. s14(3)
• No disparaging of competitors; the provider or product supplier must be named clearly. s14(4)-(5)
• Keep advert records for 5 years, no negative-option marketing, and offer an opt-out on electronic adverts. s14(7)-(9)
• State that you are a licensed financial services provider. FAIS Act s8 (subsection not verified)

Insurance products also fall under the Policyholder Protection Rules (Rule 10, advertising), not yet verified by us.

[REVIEW NEEDED BY FAIS compliance officer]

• Letterheads and marketing material must state 'Registered with the PPRA'; candidate practitioners must be identified as such. Code of Conduct 4.1, Act s53(1)
• No adverts that appear to come from the owner, no false statements, no unfounded expert claims, and no advertising at a price other than the mandated price. Code 1.3.4.1-1.3.4.6
• Boards only with the seller's consent and a real mandate, and within municipal by-laws. Code 1.3.4.8-1.3.4.9
• The signed mandatory disclosure form must be given to the buyer or tenant before a sale or lease. Act s67

Whether FFC and trust-account statements are required on all marketing (Code 8.34) is still to be confirmed.

[REVIEW NEEDED BY SA property-law attorney / PPRA compliance practitioner]

• Practitioners may advertise only if the advert is not unprofessional, untruthful, deceptive or misleading and does not cause unwarranted anxiety; no canvassing or touting. HPCSA Ethical Rules, Rule 3
• Health and mental-health information is special personal information and may only be processed under the POPIA exceptions; keep it out of marketing systems. POPIA s26, s32
• Titles such as 'social worker' may only be used by registered persons. Social Service Professions Act s17 (not verified)
• EAP marketing should state confidentiality guarantees; clinical records never go on personnel files. EAPA-SA Standards 2015 (industry body)

[REVIEW NEEDED BY HPCSA-registered psychologist + POPIA information officer]

• Courier and unreserved postal services must be registered with ICASA before operating. Postal Services Act 124 of 1998 s20
• Delivery-time promises are representations: do not claim delivery windows you cannot meet. CPA s41
• Do not market goods or services in a misleading, fraudulent or deceptive way, including about price or previous prices. CPA s29
• No false or exaggerated claims, and no claiming a status, affiliation, approval or registration you do not hold. CPA s41

Dangerous-goods transport has its own road-traffic rules; we only state certifications you upload.

[REVIEW NEEDED BY SA attorney (communications / transport)]

• A registered NPO must show its registered status and NPO number on all its documents. NPO Act 71 of 1997 s16(3)
• Only SARS-approved section 18A organisations may say donations are tax-deductible and issue 18A receipts. Income Tax Act s18A
• 18A receipts must carry the prescribed details; the required fields were updated in 2026. s18A(2) (2026 fields not verified)
• Electronic direct marketing (email, SMS, WhatsApp) needs prior opt-in consent or the existing-customer exception, with sender ID and an opt-out in every message. POPIA s69

[REVIEW NEEDED BY Tax practitioner (PBO/18A) or NPO attorney]

• Group I hazardous substances need a licence to sell and must carry the prescribed hazard labelling. HSA s3, s4
• Supply a GHS-aligned safety data sheet with the first supply and label to SANS 10234. Hazardous Chemical Agents Regs 2021 (regulation numbers not verified)
• Agricultural and stock remedies may not be sold unless registered; adverts must show the registration number. Act 36 s7 (advertising regulation not verified)
• Efficacy and 'eco' claims must be backed by evidence before publication. ARB Code Section II cl 4.1

[REVIEW NEEDED BY SHEQ chemist + Act 36 regulatory consultant]