Fill your diary. Without hiring a receptionist.
Your practice website live in 24 hours, online booking, WhatsApp reminders and an AI receptionist, with every word written to HPCSA rules. Built for South African practices by a company whose founder is an HPCSA-registered physiotherapist.
- Live in 24 h or first month free
- 30-day money back
- POPIA-ready forms
- HPCSA-aware copy
Marketing your council would sign off on.
Most agencies say they know the rules. We show you which rules, link to them, and build them into the workflow so nothing slips through.
Every line checked against the rules
Copy runs through our HPCSA rule checker, built from Booklet 2 and the 2025 social media guideline, before a person reviews it.
Clinician review, offered as a process
On Growth OS plans, public content is reviewed by a registered healthcare professional before it goes live. Our founder is an HPCSA-registered physiotherapist.
Sources you can click
Every rule we apply links to the council document it comes from. Uncertain points are marked for specialist review, never guessed.
We say no in writing
No testimonials, superlatives, guarantees, freebies or before-and-afters on practitioner pages. It is in our terms, not just our pitch.
| The usual agency line | What we put in writing |
|---|---|
| "We are familiar with the HPCSA guidelines" | We publish the exact rules we apply, with links, on every profession page |
| "Access to medical professionals for fact-checking" | A defined review step by a registered healthcare professional, with a record kept per post |
| "Fact-based copywriting" | A claim-evidence file: the source for every factual claim, kept on record (ARB Code 4.1) |
| Quoting the 2019 social media guideline | Updated to the March 2025 edition of Booklet 16 |
| "DM us for pricing" | Prices on the page. Buy now, start a trial or book a 15-minute call |
Built for your profession and your council.
Each page shows the services that matter for that profession and the exact advertising rules we apply.
- PhysiotherapistsHPCSA
- General practitionersHPCSA
- Nurses and nurse practitionersSANC
- PodiatristsHPCSA
- DermatologistsHPCSA
- DentistsHPCSA
- Psychologists and counsellorsHPCSA
- Occupational therapistsHPCSA
- DietitiansHPCSA
- ChiropractorsAHPCSA
- OptometristsHPCSA
- Independent pharmaciesSAPC
- Clinics and multidisciplinary practicesHPCSA + SANC
- Pathology and laboratoriesHPCSA
- Occupational health providersHPCSA + SANC
- Speech therapists and audiologistsHPCSA
- BiokineticistsHPCSA
- Medical specialistsHPCSA
Every step from search to referral, automated.
- STEP 1Find
Google, Maps and referrers find accurate, factual information.
- STEP 2Trust
Registration details, clear services and fees, no hype.
- STEP 3Book
Online or WhatsApp, 24/7, with an AI receptionist.
- STEP 4Attend
Reminders, directions and digital intake cut no-shows.
- STEP 5Follow up
Care reminders, recall and private feedback.
- STEP 6Refer
Reports back to referrers and easy rebooking.
33 services. One monthly fee.
We mapped what specialist health-marketing agencies in the UK and South Africa sell, kept what works, and added booking, AI and compliance tools they do not offer.
| Service | Website Launch | Website Business | Growth OS Practice | Growth OS Clinic | Growth OS Group |
|---|---|---|---|---|---|
| Create | |||||
Practice website, live in 24 hours Mobile-first, fast, hosted in South Africa, built from your answers. Rule 4 details (name, profession, category, registration number) on every page footer. Market standard (UK agencies, SA agencies) | |||||
Accessible design (WCAG 2.2 AA) Readable contrast, keyboard navigation and screen-reader labels for every patient. Market standard (UK agencies) | |||||
Practice branding and logo Logo, colours and templates unique to your practice, never a reused template look. Practice name checked against Rule 5 (no "clinic", "hospital" or "institute" unless you are one). Market standard (UK agencies, SA agencies) | Add-on | Add-on | Add-on | ||
Bespoke practice photography Real photos of your rooms and team (half-day shoot, Gauteng). No photos of patients during care (Booklet 16, 8.4). Market standard (UK agencies) | Add-on | Add-on | Add-on | Add-on | |
Explainer and education videos Short videos that explain what to expect at a first visit and answer common questions. Market standard (UK agencies, SA agencies) | |||||
Regulator-aware copywriting Fact-based copy written to the HPCSA, SANC, SAPC or AHPCSA rules and checked line by line. Market standard (SA agencies) | Add-on | Add-on | |||
Print: cards, referral pads, signage Stationery with the Rule 4 details, ordered from our shop. Market standard (UK agencies) | Add-on | Add-on | Add-on | Add-on | Add-on |
| Market | |||||
Google Business Profile setup Correct categories, hours, services and booking link so you show up on Maps. Brand Experts original | |||||
Local SEO Service pages per condition and suburb, citations and technical SEO. Market standard (UK agencies) | Add-on | ||||
Patient education articles Monthly evidence-based articles that answer what patients search for. Each article cites its sources and avoids unwarranted anxiety (Rule 3(1)). Market standard (UK agencies) | |||||
Google Ads management Search campaigns for the services you want more of. Ad spend paid separately. Market standard (UK agencies, SA agencies) | Add-on | ||||
Social media management Unique practice designs, fact-checked posts and a monthly calendar you approve. Every post passes our checker plus a human review before it is scheduled. Market standard (UK agencies, SA agencies) | Add-on | ||||
Meta (Facebook and Instagram) ads Awareness and education campaigns. Ad spend paid separately. Brand Experts original | Add-on | Add-on | |||
Newsletters and email campaigns Opt-in patient newsletters with health tips and practice news. Only to patients who opted in (POPIA s69). Market standard (UK agencies) | |||||
Referrer (GP and specialist) outreach kit Professional referral letters, report templates and a referrer page for colleagues. No commission or reward for referrals (Rule 7(2)). Brand Experts original | |||||
| Book | |||||
Online booking calendar Patients book 24/7 into real availability, per practitioner and room. Brand Experts original | |||||
AI receptionist (WhatsApp, web, Instagram) Answers FAQs, books, reschedules and hands over to your team. Never gives clinical advice. Brand Experts original | |||||
WhatsApp and SMS reminders, no-show deposits Fewer empty slots: reminders, confirmations and optional deposits. Brand Experts original | Add-on | ||||
Online payments and deposits Card and instant EFT via Paystack. Medical-aid claims stay with your billing system. Fees shown factually; no discount inducements on clinical services. Brand Experts original | |||||
Digital intake and consent forms POPIA-compliant forms with purpose-specific consent, before the first visit. Brand Experts original | |||||
| Retain | |||||
Follow-up and recall automation Home-programme reminders, check-ins and recall for reviews, on the schedule you set. Brand Experts original | |||||
Private patient-feedback surveys Learn what to improve. Feedback stays private and is never published as a testimonial. Replaces the usual "review engine": patient reviews are not used to promote practitioners. Brand Experts original | |||||
Patient education library Condition explainers and after-care sheets you can send by WhatsApp. Market standard (UK agencies) | |||||
| Manage | |||||
Hosting, SSL, backups and updates Managed hosting with backups; we keep it fast and patched. Market standard (UK agencies) | |||||
Practice email (Microsoft 365) you@yourpractice.co.za, secured with MFA. Market standard (UK agencies) | Add-on | Add-on | Add-on | Add-on | Add-on |
Website updates every month Send changes on WhatsApp; we make them. Market standard (UK agencies) | |||||
Practice dashboard and monthly report Enquiries, bookings, no-shows, recall and channel performance in one view. Market standard (UK agencies) | |||||
Patient-enquiry CRM and shared inbox WhatsApp, email, web chat and Instagram in one inbox (no clinical records). Brand Experts original | |||||
Multi-practitioner, multi-branch Separate calendars, pages and reports per practitioner and branch. Brand Experts original | |||||
| Comply | |||||
HPCSA ad-copy checker Every post and ad runs through our rule checker before a human review. Brand Experts original | |||||
Clinician review of public content Public content is reviewed by a registered healthcare professional before publishing. Market standard (SA agencies) | |||||
POPIA pack: privacy notice, cookie banner, consent log Purpose-specific consent on every form; health data handled as special personal information. Brand Experts original | |||||
Claim-evidence file We keep the source for every factual claim, ready if the ARB or council asks. Brand Experts original | |||||
"Market standard" marks services we found at specialist agencies (Physio123 UK and Brand Box SA, see sources). "Brand Experts original" marks what we add.
Start at a website. Grow into the full OS.
Website plans go live in 24 hours. Healthcare Growth OS adds the AI receptionist, recall, content and clinician review. 30-day money-back guarantee.
Founders' Offer: 30% off Growth OS for 12 months, setup waived (first 50 customers)
Up to 3 pages, built from your 10 answers · Live within 24 hours of your answers, or your first month is free · Free .co.za domain while subscribed (or a free yourname.sites.brandexperts.co.za address)
Up to 8 pages · Online booking calendar with email reminders (WhatsApp reminders as an add-on) · Online payments and deposits (card, instant EFT)
Practice
One practitioner. A full diary.
Best for: Solo practitioners and two-person practices
- Website Business with online booking and payments
- AI receptionist on WhatsApp, web chat and Instagram
- WhatsApp reminders and no-show deposits
- Recall and follow-up automation
- Private patient-feedback surveys (no public testimonials)
- 4 patient education articles a month
- Clinician review of public content
- Practice dashboard and monthly report
Clinic
Every practitioner, every room, booked.
Best for: Multi-practitioner practices and day clinics
- Everything in Practice
- Up to 8 practitioner calendars and pages
- Social media: 12 fact-checked posts a month
- Google Ads management (ad spend separate)
- Local SEO and Google Business Profile
- Explainer video every quarter
- Referrer (GP and specialist) outreach kit
- Monthly strategy call
Group
Your growth department, for the whole group.
Best for: Groups, networks, pharmacies with clinics, occupational health providers
- Everything in Clinic, for up to 5 branches
- Unlimited practitioner calendars
- Social media: 24 posts a month plus reels
- Meta and Google ads (ad spend separate)
- Branding refresh and half-day photo shoot each year
- Corporate and employer enquiry funnels
- Dedicated account team, quarterly growth review
Just need the phones answered? AI Receptionist from R2,299/mo, 14-day free trial. All plans exclude ad spend. 30-day money-back guarantee.
Add-ons for practices
- .co.za domainRegistered in your company's nameR149/yrAdd now
- Business email (Microsoft 365)Per mailbox (Business Basic)R149/moAdd now
- Logo design3 concepts, 2 revisionsR1,499/onceAdd now
- Professional copywritingPer page, regulator-aware (HPCSA rules applied)R999/onceAdd now
- On-site photo shoot (Gauteng)Half day, 25 edited imagesR4,999/onceAdd now
- WhatsApp reminders + no-show depositsMeta message fees included up to 300 remindersR349/moAdd now
- WhatsApp chatbotFAQ + lead captureR399/moAdd now
- Local SEOGoogle Business Profile, citations, reviewsR2,499/moAdd now
- Google Ads managementAd spend paid separatelyR2,499/moAdd now
We do not sell the generic "reviews engine" to registered practitioners: patient reviews used to promote a practitioner can be canvassing under HPCSA guidance. Private feedback surveys are included in Growth OS instead.
What you can and cannot say.
From the HPCSA Ethical Rules (Booklet 2, Rules 3, 4, 5, 7 and 12) and the Social Media guideline (Booklet 16, March 2025). Click any source.
- 1State facts
Services, hours, location, fees and how to book.HPCSA Booklet 2
- 2Show your registration
Name, profession, category and registration number.HPCSA Booklet 2
- 3Educate
Evidence-based health information that informs, not alarms.HPCSA Booklet 16 (2025)
- 4Get written consent
Before any patient story or photo, even if they are not identifiable.HPCSA Booklet 16 (2025)
- 5Hold the evidence
Keep proof for every factual claim before it goes live.ARB Code
- 6Disclose paid content
Any sponsorship or paid promotion is labelled.HPCSA Booklet 16 (2025)
- 1"Best", "leading", "No. 1"
Superiority and quality-of-service claims are canvassing.HPCSA Booklet 2
- 2Testimonials and reviews
Patient praise used to promote a practitioner.HPCSA Booklet 16 (2025)
- 3Guarantees and cures
Professional guarantees are canvassing; outcomes cannot be promised.HPCSA Booklet 2
- 4Freebies and inducements
Free Wi-Fi, gifts, "refer a friend" rewards are touting.HPCSA Booklet 16 (2025)
- 5Fear-based hooks
Ads that cause unwarranted anxiety about a condition.HPCSA Booklet 2
- 6Comparisons
Reflections on other practitioners' skill or reputation.HPCSA Booklet 2
Other councils we write for
- HPCSA - Doctors and specialists, dentists, physiotherapists, biokineticists, podiatrists, psychologists, occupational therapists, speech-language therapists and audiologists, dietitians, optometrists, medical technologists and other registered professions.
- SANC - Professional nurses, midwives, enrolled nurses and auxiliaries, including nurses in licensed private practice and occupational health nurses.
- SAPC - Pharmacists, pharmacist interns and assistants, and community, institutional and consultant pharmacies.
- AHPCSA - Chiropractors, osteopaths, homeopaths, naturopaths, phytotherapists, therapeutic aromatherapists and reflexologists, Chinese medicine and acupuncture, Ayurveda, Unani-Tibb.
Rules for every health advertiser
- Hold documentary evidence, independently evaluated, for every objective claim before it is published (ARB Code Section II clause 4.1).ARB Code
- Health information is special personal information: no patient identifiers without consent, and forms collect the minimum.POPIA
- Medicine and health-product promotion also follows the Marketing Code Authority code.MCA Code
Summaries of published council rules in plain language with sources, researched 19 October 2026. Not legal advice. Items marked [REVIEW NEEDED] await confirmation by the named specialist; until then we apply the cautious reading.
Is your last post HPCSA-safe?
Paste any social post, ad or web paragraph. Our checker flags testimonials, superlatives, guarantees, inducements and patient identifiers, explains the rule, and rewrites it for you.
Voted the best physio in Pretoria! Our patient Thandi (34) was pain-free forever after just 3 sessions - guaranteed results. "Dr Naidoo cured my back!" - Sipho. Book this month for a FREE assessment and 20% off, plus free Wi-Fi in our luxury waiting room. Refer a friend and earn a reward. Don't wait until it's too late!
- Patient testimonial or review
- Superiority claim
- Guaranteed outcome
- Cure or miracle claim
- Discount, freebie or inducement
- Amenity used as a draw
Unique designs. Fact-checked posts. A calendar you approve.
Monthly content planned around your services and health awareness days, designed for your practice, checked against the rules and reviewed before it posts.
Built by people who know practice life.
Brand Experts was founded by a health professional. Our founder, Tshepo Mokitimi, is an HPCSA-registered physiotherapist, so the rules on this page are ones we work under ourselves. We do not use client logos or testimonials, and anything illustrative is labelled.
Straight answers.
Who checks the copy against the rules?+
Every page and post runs through our rule-based checker, then a human review. On Growth OS plans, public content is also reviewed by a registered healthcare professional before publishing. Brand Experts' founder is an HPCSA-registered physiotherapist. Final responsibility for your advertising stays with you as the registered practitioner.
Is this legal advice?+
No. We apply the published council rules in plain language and cite them. Where a rule is open to interpretation we mark it for review by an ethics specialist and choose the cautious option.
How fast can we go live?+
Website plans go live within 24 hours of your answers and payment, or your first month is free. Growth OS onboarding takes about two weeks.
Can we cancel?+
Yes. There is a 30-day money-back guarantee on the monthly fee. Website plans have a 12-month term; Growth OS is month to month.
Sources
- 1.Ethical and Professional Rules of the HPCSA (Booklet 2), incorporating the Ethical Rules of Conduct (GNR 717 of 4 August 2006), Health Professions Council of South Africa, September 2016.
- 2.Guidelines for Good Practice: Social Media (Booklet 16), Health Professions Council of South Africa, March 2025.
- 3.Ethical Guidelines on Social Media (Booklet 16), Health Professions Council of South Africa, 2019.
- 4.Advertising guidelines for practitioners, HPCSA Corporate Affairs, 18 October 2016.
- 5.Guidelines on over-servicing, perverse incentives and related matters (Booklet 11), Health Professions Council of South Africa, March 2025.
- 6.Regulations: Acts or omissions in respect of which the Council may take disciplinary steps (GN R.767 of 2014), Nursing Act 33 of 2005, South African Nursing Council / Department of Health, 2014.
- 7.Good Pharmacy Practice Manual and associated SAPC rules (rules under section 35A of the Pharmacy Act 53 of 1974), South African Pharmacy Council, Current consolidated edition.
- 8.Rules relating to the Code of Conduct (Board Notice 108 of 2008), South African Pharmacy Council, 24 October 2008.
- 9.AHPCSA ethical code and rules specifying acts or omissions (Government Gazette 39531), Allied Health Professions Council of South Africa, 18 December 2015.
- 10.Code of Advertising Practice, Section II (substantiation clause 4.1; testimonials clause 10), Advertising Regulatory Board (successor to the ASA of South Africa), 2020 consolidation.
- 11.South African Code of Marketing Practice for Health Products, Marketing Code Authority, 2022.
- 12.Protection of Personal Information Act 4 of 2013 (health information is special personal information, s26-s32), Information Regulator (South Africa), In force 1 July 2021.
- 13.Physio123 - What we do (Create, Market, Manage), Physio123 (UK), Accessed 19 Oct 2026.
- 14.Brand Box - digital agency (and @brandboxza Instagram profile), Brand Box (Kloof, KZN), Accessed 19 Oct 2026.
Opening a practice? Brand the reception too.
A regulator-aware practice website with bookings, and a reception that looks the part. Order the products in our shop with live prices, or ask for a same-day branded quote.
Products open in shop.brandexperts.co.za (same company, live prices, branding quoted per order).
Your diary, full. Your copy, compliant.
Pick a website plan and go live tomorrow, or start Healthcare Growth OS free for 14 days.
- Live in 24 h or first month free
- 30-day money-back guarantee
- POPIA-ready forms
- HPCSA-aware copy