Healthcare marketing in South Africa, done by the rules.

1. Practitioners may advertise only if the advert is not unprofessional, untruthful, deceptive or misleading and does not cause unwarranted health anxiety. Source: Ethical Rule 3(1)
2. No canvassing or touting: no 'best in town', guarantees or inducements. Source: Rule 3(2)
3. No commission or benefit for patient referrals. Source: Booklet 2

Summary for marketing purposes only, not legal advice. Rules change: we check copy against the current source before publishing, and you approve every page.