One booking system for every practitioner under your roof.
Multi-practitioner calendars, a shared inbox, AI receptionist and per-practitioner pages, each written to that practitioner's own council rules.
- Live in 24 h or first month free
- 30-day money back
- HPCSA + SANC rules applied
- No testimonials, ever
What gets in the way for clinics and multidisciplinary practices.
Reception is the bottleneck for every practitioner.
Patients do not know which professional to book.
Each practitioner markets separately and inconsistently.
Find, trust, book, attend, follow up, refer.
How the system carries a patient through your practice, step by step.
- STEP 1Find
Google, Maps and referrers find accurate, factual information.
- STEP 2Trust
Registration details, clear services and fees, no hype.
- STEP 3Book
Online or WhatsApp, 24/7, with an AI receptionist.
- STEP 4Attend
Reminders, directions and digital intake cut no-shows.
- STEP 5Follow up
Care reminders, recall and private feedback.
- STEP 6Refer
Reports back to referrers and easy rebooking.
Services for clinics and multidisciplinary practices
- Practice website, live in 24 hoursMobile-first, fast, hosted in South Africa, built from your answers.
- Google Ads managementSearch campaigns for the services you want more of. Ad spend paid separately.
- Social media managementUnique practice designs, fact-checked posts and a monthly calendar you approve.
- Online booking calendarPatients book 24/7 into real availability, per practitioner and room.
- AI receptionist (WhatsApp, web, Instagram)Answers FAQs, books, reschedules and hands over to your team. Never gives clinical advice.
- WhatsApp and SMS reminders, no-show depositsFewer empty slots: reminders, confirmations and optional deposits.
- Digital intake and consent formsPOPIA-compliant forms with purpose-specific consent, before the first visit.
- Practice dashboard and monthly reportEnquiries, bookings, no-shows, recall and channel performance in one view.
- Patient-enquiry CRM and shared inboxWhatsApp, email, web chat and Instagram in one inbox (no clinical records).
- Multi-practitioner, multi-branchSeparate calendars, pages and reports per practitioner and branch.
Made for clinics and multidisciplinary practices
- "Who should I see?" guided booking (non-diagnostic)
- Per-practitioner pages with registration details
- Room and equipment scheduling
- Shared inbox for WhatsApp, email and web chat
What we will and won't publish for clinics and multidisciplinary practices.
Plain-language rules with links to the source documents. We take the cautious reading wherever a rule is open to interpretation.
Each practitioner's own council and board
Key advertising rules
- Canvassing: drawing attention to your personal qualities, superior knowledge, quality of service, professional guarantees or best practice ("the best physio in town").HPCSA Booklet 2
- Touting: offers, guarantees or material benefits outside professional services that entice the public (examples: free Wi-Fi, air-conditioned waiting rooms).HPCSA Booklet 16 (2025)
- Advertising that causes unwarranted anxiety that people may be suffering from a health condition (Rule 3(1)).HPCSA Booklet 2
- Posting patient reviews that claim you are the best; we therefore do not publish patient testimonials or reviews on practitioner pages.HPCSA Booklet 16 (2025) [REVIEW NEEDED BY HPCSA ethics specialist]
- Advertising professional services in a way that is not factually correct, is misleading, or harms the dignity or honour of the profession.SANC GN R.767
- Permitting your name to be used in a professional capacity in connection with advertising (for example endorsing a product).SANC GN R.767
- Touting or canvassing for healthcare users, personally or through an agent.SANC GN R.767
- A private practice may not use "clinic", "hospital" or "institute" in its name unless that is accurate; check your naming (Rule 5(3)).HPCSA Booklet 2 [REVIEW NEEDED BY HPCSA ethics specialist]
- Each practitioner's content follows their own council's rules.HPCSA Booklet 2
What we will publish
- Your name, profession, registered category and registration number
- Services described factually, with fees where you choose to show them
- How to book, hours, location, parking and accessibility
- Evidence-based patient education with sources
What we will not publish
- Patient testimonials, star ratings or review widgets
- "Best", "leading", "No. 1" or any comparison with colleagues
- Guaranteed outcomes, cures or "pain-free forever" promises
- Discounts, freebies or referral rewards for clinical services
Plain-language summary of published council rules, with sources. Not legal advice; you remain responsible for your own advertising as the registered practitioner.
Summaries of published council rules in plain language with sources, researched 19 October 2026. Not legal advice. Items marked [REVIEW NEEDED] await confirmation by the named specialist; until then we apply the cautious reading.
Buy online today.
Recommended for clinics and multidisciplinary practices: Growth OS Clinic. Or start with a website plan and add the rest later.
Founders' Offer: 30% off Growth OS for 12 months, setup waived (first 50 customers)
Up to 3 pages, built from your 10 answers ยท Live within 24 hours of your answers, or your first month is free ยท Free .co.za domain while subscribed (or a free yourname.sites.brandexperts.co.za address)
Up to 8 pages ยท Online booking calendar with email reminders (WhatsApp reminders as an add-on) ยท Online payments and deposits (card, instant EFT)
Practice
One practitioner. A full diary.
Best for: Solo practitioners and two-person practices
- Website Business with online booking and payments
- AI receptionist on WhatsApp, web chat and Instagram
- WhatsApp reminders and no-show deposits
- Recall and follow-up automation
- Private patient-feedback surveys (no public testimonials)
- 4 patient education articles a month
- Clinician review of public content
- Practice dashboard and monthly report
Clinic
Every practitioner, every room, booked.
Best for: Multi-practitioner practices and day clinics
- Everything in Practice
- Up to 8 practitioner calendars and pages
- Social media: 12 fact-checked posts a month
- Google Ads management (ad spend separate)
- Local SEO and Google Business Profile
- Explainer video every quarter
- Referrer (GP and specialist) outreach kit
- Monthly strategy call
Group
Your growth department, for the whole group.
Best for: Groups, networks, pharmacies with clinics, occupational health providers
- Everything in Clinic, for up to 5 branches
- Unlimited practitioner calendars
- Social media: 24 posts a month plus reels
- Meta and Google ads (ad spend separate)
- Branding refresh and half-day photo shoot each year
- Corporate and employer enquiry funnels
- Dedicated account team, quarterly growth review
Just need the phones answered? AI Receptionist from R2,299/mo, 14-day free trial. All plans exclude ad spend. 30-day money-back guarantee.
Compare what each plan includes for clinics and multidisciplinary practices
| Service | Website Launch | Website Business | Growth OS Practice | Growth OS Clinic | Growth OS Group |
|---|---|---|---|---|---|
| Create | |||||
Practice website, live in 24 hours Mobile-first, fast, hosted in South Africa, built from your answers. Rule 4 details (name, profession, category, registration number) on every page footer. Market standard (UK agencies, SA agencies) | |||||
| Market | |||||
Google Ads management Search campaigns for the services you want more of. Ad spend paid separately. Market standard (UK agencies, SA agencies) | Add-on | ||||
Social media management Unique practice designs, fact-checked posts and a monthly calendar you approve. Every post passes our checker plus a human review before it is scheduled. Market standard (UK agencies, SA agencies) | Add-on | ||||
| Book | |||||
Online booking calendar Patients book 24/7 into real availability, per practitioner and room. Brand Experts original | |||||
AI receptionist (WhatsApp, web, Instagram) Answers FAQs, books, reschedules and hands over to your team. Never gives clinical advice. Brand Experts original | |||||
WhatsApp and SMS reminders, no-show deposits Fewer empty slots: reminders, confirmations and optional deposits. Brand Experts original | Add-on | ||||
Digital intake and consent forms POPIA-compliant forms with purpose-specific consent, before the first visit. Brand Experts original | |||||
| Manage | |||||
Practice dashboard and monthly report Enquiries, bookings, no-shows, recall and channel performance in one view. Market standard (UK agencies) | |||||
Patient-enquiry CRM and shared inbox WhatsApp, email, web chat and Instagram in one inbox (no clinical records). Brand Experts original | |||||
Multi-practitioner, multi-branch Separate calendars, pages and reports per practitioner and branch. Brand Experts original | |||||
For clinics and multidisciplinary practices
We are called "X Clinic". Is that a problem?+
HPCSA Rule 5(3) restricts private practices from using "clinic", "hospital" or "institute" if it suggests an association that does not exist. We flag it during onboarding so you can check your registration. [REVIEW NEEDED BY HPCSA ethics specialist]
Who checks the copy against the rules?+
Every page and post runs through our rule-based checker, then a human review. On Growth OS plans, public content is also reviewed by a registered healthcare professional before publishing. Brand Experts' founder is an HPCSA-registered physiotherapist. Final responsibility for your advertising stays with you as the registered practitioner.
Is this legal advice?+
No. We apply the published council rules in plain language and cite them. Where a rule is open to interpretation we mark it for review by an ethics specialist and choose the cautious option.
How fast can we go live?+
Website plans go live within 24 hours of your answers and payment, or your first month is free. Growth OS onboarding takes about two weeks.
Can we cancel?+
Yes. There is a 30-day money-back guarantee on the monthly fee. Website plans have a 12-month term; Growth OS is month to month.
Sources
- 1.Ethical and Professional Rules of the HPCSA (Booklet 2), incorporating the Ethical Rules of Conduct (GNR 717 of 4 August 2006), Health Professions Council of South Africa, September 2016.
- 2.Guidelines for Good Practice: Social Media (Booklet 16), Health Professions Council of South Africa, March 2025.
- 3.Guidelines on over-servicing, perverse incentives and related matters (Booklet 11), Health Professions Council of South Africa, March 2025.
- 4.Regulations: Acts or omissions in respect of which the Council may take disciplinary steps (GN R.767 of 2014), Nursing Act 33 of 2005, South African Nursing Council / Department of Health, 2014.
- 5.Code of Advertising Practice, Section II (substantiation clause 4.1; testimonials clause 10), Advertising Regulatory Board (successor to the ASA of South Africa), 2020 consolidation.
- 6.Protection of Personal Information Act 4 of 2013 (health information is special personal information, s26-s32), Information Regulator (South Africa), In force 1 July 2021.
Other healthcare professions
- PhysiotherapistsHPCSA
- General practitionersHPCSA
- Nurses and nurse practitionersSANC
- PodiatristsHPCSA
- DermatologistsHPCSA
- DentistsHPCSA
- Psychologists and counsellorsHPCSA
- Occupational therapistsHPCSA
- DietitiansHPCSA
- ChiropractorsAHPCSA
- OptometristsHPCSA
- Independent pharmaciesSAPC
- Pathology and laboratoriesHPCSA
- Occupational health providersHPCSA + SANC
- Speech therapists and audiologistsHPCSA
- BiokineticistsHPCSA
- Medical specialistsHPCSA
Ready when your practice is.
Answer 10 questions, pay, and your site is live within 24 hours, or start Growth OS free for 14 days.
- Live in 24 h or first month free
- 30-day money-back guarantee
- POPIA-ready forms
- HPCSA-aware copy