Referral-ready. Booked weeks ahead. No hype.
Specialist pages that explain conditions and procedures factually, manage waiting lists, and keep medical and aesthetic work clearly separated.
- Live in 24 h or first month free
- 30-day money back
- HPCSA rules applied
- No testimonials, ever
What gets in the way for dermatologists.
Long waiting lists and no-shows waste specialist time.
Aesthetic marketing in the market sets unrealistic expectations.
Referrers cannot find your referral process.
Find, trust, book, attend, follow up, refer.
How the system carries a patient through your practice, step by step.
- STEP 1Find
Google, Maps and referrers find accurate, factual information.
- STEP 2Trust
Registration details, clear services and fees, no hype.
- STEP 3Book
Online or WhatsApp, 24/7, with an AI receptionist.
- STEP 4Attend
Reminders, directions and digital intake cut no-shows.
- STEP 5Follow up
Care reminders, recall and private feedback.
- STEP 6Refer
Reports back to referrers and easy rebooking.
Services for dermatologists
- Practice website, live in 24 hoursMobile-first, fast, hosted in South Africa, built from your answers.
- Regulator-aware copywritingFact-based copy written to the HPCSA, SANC, SAPC or AHPCSA rules and checked line by line.
- Local SEOService pages per condition and suburb, citations and technical SEO.
- Referrer (GP and specialist) outreach kitProfessional referral letters, report templates and a referrer page for colleagues.
- Online booking calendarPatients book 24/7 into real availability, per practitioner and room.
- WhatsApp and SMS reminders, no-show depositsFewer empty slots: reminders, confirmations and optional deposits.
- Digital intake and consent formsPOPIA-compliant forms with purpose-specific consent, before the first visit.
- Patient education libraryCondition explainers and after-care sheets you can send by WhatsApp.
- Practice dashboard and monthly reportEnquiries, bookings, no-shows, recall and channel performance in one view.
Made for dermatologists
- Waiting-list and cancellation-slot automation
- Mole-check and skin-cancer awareness education (no fear-based hooks)
- Separate pages for medical and cosmetic procedures, with risks explained
- Referral page and secure referral form
What we will and won't publish for dermatologists.
Plain-language rules with links to the source documents. We take the cautious reading wherever a rule is open to interpretation.
Medical and Dental Professions Board (specialist register)
Key advertising rules
- Canvassing: drawing attention to your personal qualities, superior knowledge, quality of service, professional guarantees or best practice ("the best physio in town").HPCSA Booklet 2
- Touting: offers, guarantees or material benefits outside professional services that entice the public (examples: free Wi-Fi, air-conditioned waiting rooms).HPCSA Booklet 16 (2025)
- Advertising that causes unwarranted anxiety that people may be suffering from a health condition (Rule 3(1)).HPCSA Booklet 2
- Posting patient reviews that claim you are the best; we therefore do not publish patient testimonials or reviews on practitioner pages.HPCSA Booklet 16 (2025) [REVIEW NEEDED BY HPCSA ethics specialist]
- Advertising must not cause unwarranted anxiety (relevant to skin-cancer messaging).HPCSA Booklet 2
- Before-and-after images need written informed consent; we do not use them in ads.HPCSA Booklet 16 (2025)
- Use the specialist title exactly as registered.HPCSA Booklet 2 [REVIEW NEEDED BY HPCSA ethics specialist]
What we will publish
- Your name, profession, registered category and registration number
- Services described factually, with fees where you choose to show them
- How to book, hours, location, parking and accessibility
- Evidence-based patient education with sources
What we will not publish
- Patient testimonials, star ratings or review widgets
- "Best", "leading", "No. 1" or any comparison with colleagues
- Guaranteed outcomes, cures or "pain-free forever" promises
- Discounts, freebies or referral rewards for clinical services
- Before-and-after images in advertising
- Product endorsements (skincare brands)
Plain-language summary of published council rules, with sources. Not legal advice; you remain responsible for your own advertising as the registered practitioner.
Summaries of published council rules in plain language with sources, researched 19 October 2026. Not legal advice. Items marked [REVIEW NEEDED] await confirmation by the named specialist; until then we apply the cautious reading.
Buy online today.
Recommended for dermatologists: Growth OS Clinic. Or start with a website plan and add the rest later.
Founders' Offer: 30% off Growth OS for 12 months, setup waived (first 50 customers)
Up to 3 pages, built from your 10 answers ยท Live within 24 hours of your answers, or your first month is free ยท Free .co.za domain while subscribed (or a free yourname.sites.brandexperts.co.za address)
Up to 8 pages ยท Online booking calendar with email reminders (WhatsApp reminders as an add-on) ยท Online payments and deposits (card, instant EFT)
Practice
One practitioner. A full diary.
Best for: Solo practitioners and two-person practices
- Website Business with online booking and payments
- AI receptionist on WhatsApp, web chat and Instagram
- WhatsApp reminders and no-show deposits
- Recall and follow-up automation
- Private patient-feedback surveys (no public testimonials)
- 4 patient education articles a month
- Clinician review of public content
- Practice dashboard and monthly report
Clinic
Every practitioner, every room, booked.
Best for: Multi-practitioner practices and day clinics
- Everything in Practice
- Up to 8 practitioner calendars and pages
- Social media: 12 fact-checked posts a month
- Google Ads management (ad spend separate)
- Local SEO and Google Business Profile
- Explainer video every quarter
- Referrer (GP and specialist) outreach kit
- Monthly strategy call
Group
Your growth department, for the whole group.
Best for: Groups, networks, pharmacies with clinics, occupational health providers
- Everything in Clinic, for up to 5 branches
- Unlimited practitioner calendars
- Social media: 24 posts a month plus reels
- Meta and Google ads (ad spend separate)
- Branding refresh and half-day photo shoot each year
- Corporate and employer enquiry funnels
- Dedicated account team, quarterly growth review
Just need the phones answered? AI Receptionist from R2,299/mo, 14-day free trial. All plans exclude ad spend. 30-day money-back guarantee.
Compare what each plan includes for dermatologists
| Service | Website Launch | Website Business | Growth OS Practice | Growth OS Clinic | Growth OS Group |
|---|---|---|---|---|---|
| Create | |||||
Practice website, live in 24 hours Mobile-first, fast, hosted in South Africa, built from your answers. Rule 4 details (name, profession, category, registration number) on every page footer. Market standard (UK agencies, SA agencies) | |||||
Regulator-aware copywriting Fact-based copy written to the HPCSA, SANC, SAPC or AHPCSA rules and checked line by line. Market standard (SA agencies) | Add-on | Add-on | |||
| Market | |||||
Local SEO Service pages per condition and suburb, citations and technical SEO. Market standard (UK agencies) | Add-on | ||||
Referrer (GP and specialist) outreach kit Professional referral letters, report templates and a referrer page for colleagues. No commission or reward for referrals (Rule 7(2)). Brand Experts original | |||||
| Book | |||||
Online booking calendar Patients book 24/7 into real availability, per practitioner and room. Brand Experts original | |||||
WhatsApp and SMS reminders, no-show deposits Fewer empty slots: reminders, confirmations and optional deposits. Brand Experts original | Add-on | ||||
Digital intake and consent forms POPIA-compliant forms with purpose-specific consent, before the first visit. Brand Experts original | |||||
| Retain | |||||
Patient education library Condition explainers and after-care sheets you can send by WhatsApp. Market standard (UK agencies) | |||||
| Manage | |||||
Practice dashboard and monthly report Enquiries, bookings, no-shows, recall and channel performance in one view. Market standard (UK agencies) | |||||
For dermatologists
Can we promote a skincare range we stock?+
HPCSA guidance says practitioners may not advertise or endorse health products for financial gain. We describe what is available factually and do not create endorsement content.
Who checks the copy against the rules?+
Every page and post runs through our rule-based checker, then a human review. On Growth OS plans, public content is also reviewed by a registered healthcare professional before publishing. Brand Experts' founder is an HPCSA-registered physiotherapist. Final responsibility for your advertising stays with you as the registered practitioner.
Is this legal advice?+
No. We apply the published council rules in plain language and cite them. Where a rule is open to interpretation we mark it for review by an ethics specialist and choose the cautious option.
How fast can we go live?+
Website plans go live within 24 hours of your answers and payment, or your first month is free. Growth OS onboarding takes about two weeks.
Can we cancel?+
Yes. There is a 30-day money-back guarantee on the monthly fee. Website plans have a 12-month term; Growth OS is month to month.
Sources
- 1.Ethical and Professional Rules of the HPCSA (Booklet 2), incorporating the Ethical Rules of Conduct (GNR 717 of 4 August 2006), Health Professions Council of South Africa, September 2016.
- 2.Guidelines for Good Practice: Social Media (Booklet 16), Health Professions Council of South Africa, March 2025.
- 3.Guidelines on over-servicing, perverse incentives and related matters (Booklet 11), Health Professions Council of South Africa, March 2025.
- 4.Code of Advertising Practice, Section II (substantiation clause 4.1; testimonials clause 10), Advertising Regulatory Board (successor to the ASA of South Africa), 2020 consolidation.
- 5.Protection of Personal Information Act 4 of 2013 (health information is special personal information, s26-s32), Information Regulator (South Africa), In force 1 July 2021.
Other healthcare professions
- PhysiotherapistsHPCSA
- General practitionersHPCSA
- Nurses and nurse practitionersSANC
- PodiatristsHPCSA
- DentistsHPCSA
- Psychologists and counsellorsHPCSA
- Occupational therapistsHPCSA
- DietitiansHPCSA
- ChiropractorsAHPCSA
- OptometristsHPCSA
- Independent pharmaciesSAPC
- Clinics and multidisciplinary practicesHPCSA + SANC
- Pathology and laboratoriesHPCSA
- Occupational health providersHPCSA + SANC
- Speech therapists and audiologistsHPCSA
- BiokineticistsHPCSA
- Medical specialistsHPCSA
Ready when your practice is.
Answer 10 questions, pay, and your site is live within 24 hours, or start Growth OS free for 14 days.
- Live in 24 h or first month free
- 30-day money-back guarantee
- POPIA-ready forms
- HPCSA-aware copy