Skip to content
Founders' Offer: 30% off RevenueOS for 12 months, setup waived.Claim it
Brand Experts
Social media for practices

Show up every week. Stay inside the rules.

Designs unique to your practice, fact-checked posts and a monthly calendar you approve. Every post is rule-checked against HPCSA guidance and reviewed before it goes live.

Start from R3,499/mo Book a 15-min call
  • Unique practice designs
  • Sources for every claim
  • Clinician review
  • You approve every post
Illustrative image: a physiotherapist recording an educational video on a smartphone
Illustrative image
How every post is made

Eight steps. Two compliance gates. Your sign-off.

  1. 1
    Plan

    Monthly calendar built around your services and health awareness days.

  2. 2
    Design

    Templates unique to your practice: your colours, your photos, your voice.

  3. 3
    Write

    Fact-based copy with a source for every health claim.

  4. 4
    Rule check

    Every post runs through our HPCSA ad-copy checker.

  5. 5
    Clinician review

    A registered healthcare professional reviews health content.

  6. 6
    You approve

    Nothing posts without your sign-off as the registered practitioner.

  7. 7
    Schedule

    Published and managed through Vista Social.

  8. 8
    Report

    Monthly reach, engagement and enquiries from social.

A sample month

12 posts, planned around your practice.

Sample calendar for a physiotherapy practice on Social Starter. Topics adapt to your profession and the awareness days that matter to your patients.

Week 1
  • Education
    What to expect at a first visit
  • Awareness
    World Heart Day (29 Sep) explainer
  • Practice
    New Saturday hours
Week 2
  • Education
    3 desk-posture tips (with source)
  • Team
    Meet our practitioner: qualifications and interests
  • Reel
    Stretch demo, filmed in your rooms
Week 3
  • Awareness
    World Mental Health Day (10 Oct)
  • FAQ
    Do I need a referral?
  • Practice
    Medical-aid and fee information
Week 4
  • Education
    Myth vs evidence
  • Carousel
    When to see a professional
  • Practice
    How to book on WhatsApp

Sample content plan, not a real client calendar.

Social plans

Prices on the page. Start this week.

Three-month minimum, then month to month. Ad spend is separate.

Social

Starter

Show up consistently.

R3,499/mo
R2,919/mo billed yearly
  • 3 platforms
  • 12 designed posts a month
  • Scheduling and inbox
  • Monthly report
  • HPCSA rule check on every post
  • Clinician review of health content
Buy now Or book a 15-min call
Social

Growth

Reels, stories and community.

R7,999/mo
R6,669/mo billed yearly
  • 5 platforms
  • 24 posts a month
  • 4 reels or shorts edited a month
  • Community management
  • Monthly report
  • HPCSA rule check on every post
  • Clinician review of health content
Buy now Or book a 15-min call
Social

Pro

Paid social that pays back.

R13,999/mo
R11,669/mo billed yearly
  • Everything in Social Growth
  • Multi-brand
  • Paid social management (ad spend separate)
  • Monthly strategy call
  • Competitor listening
  • HPCSA rule check on every post
  • Clinician review of health content
Buy now Or book a 15-min call

Hospital groups and networks: Social Enterprise, quoted on a call.

  • Brand kit
    Logo, colours, fonts, templates, guidelines
    R4,999 once
  • On-site photo shoot (Gauteng)
    Half day, 25 edited images
    R4,999 once
  • Meta Ads management
    Ad spend paid separately
    R2,499/mo
Who we create for

Every healthcare profession, including specialists.

Obstetricians, cardiologists, paediatricians, ENTs and all the professions below.

We apply the HPCSA Ethical Rules (Booklet 2) and the current Social Media guideline (Booklet 16, March 2025, which updates the 2019 edition), plus SANC, SAPC and AHPCSA rules where they apply. Try the same checker yourself: HPCSA ad-copy checker.

Questions

Social media, the compliant way

Will you post patient success stories?+

No. Patient testimonials and reviews used to promote a practitioner can be canvassing under HPCSA guidance, and patient stories need written consent. We build trust with education and facts instead.

Who writes the health content?+

Our writers draft from cited sources; health content is reviewed by a registered healthcare professional, and you approve every post before it goes live. Brand Experts' founder is an HPCSA-registered physiotherapist.

Do you reply to comments and DMs?+

On Social Growth and above we manage the community with your approved responses. Clinical questions are always redirected to a booked consultation, never answered publicly.

Can we boost posts?+

Yes, with Meta Ads management as an add-on (ad spend paid separately). Ads follow the same rule check: no inducements, no fear-based hooks.

Sources

  1. 1.Ethical and Professional Rules of the HPCSA (Booklet 2), incorporating the Ethical Rules of Conduct (GNR 717 of 4 August 2006), Health Professions Council of South Africa, September 2016.
  2. 2.Guidelines for Good Practice: Social Media (Booklet 16), Health Professions Council of South Africa, March 2025.
  3. 3.Ethical Guidelines on Social Media (Booklet 16), Health Professions Council of South Africa, 2019.
  4. 4.Code of Advertising Practice, Section II (substantiation clause 4.1; testimonials clause 10), Advertising Regulatory Board (successor to the ASA of South Africa), 2020 consolidation.
  5. 5.Brand Box - digital agency (and @brandboxza Instagram profile), Brand Box (Kloof, KZN), Accessed 19 Oct 2026.

Consistent, compliant, and on brand.

Pick a social plan today, or pair it with a website and Healthcare Growth OS.

  • Live in 24 h or first month free
  • 30-day money-back guarantee
  • POPIA-ready forms
  • HPCSA-aware copy
Build my practice site nowStart Growth OS free for 14 days Book a 15-min call
Build my practice site