Referrers find you. Patients find your collection points.
Collection-point finder, preparation instructions, referrer portals and result-ready notifications, all factual and POPIA-tight.
- Live in 24 h or first month free
- 30-day money back
- HPCSA rules applied
- No testimonials, ever
What gets in the way for pathology and laboratories.
Patients arrive unprepared (fasting, forms).
Referrers want faster ways to request and track.
Collection-point hours are out of date online.
Find, trust, book, attend, follow up, refer.
How the system carries a patient through your practice, step by step.
- STEP 1Find
Google, Maps and referrers find accurate, factual information.
- STEP 2Trust
Registration details, clear services and fees, no hype.
- STEP 3Book
Online or WhatsApp, 24/7, with an AI receptionist.
- STEP 4Attend
Reminders, directions and digital intake cut no-shows.
- STEP 5Follow up
Care reminders, recall and private feedback.
- STEP 6Refer
Reports back to referrers and easy rebooking.
Services for pathology and laboratories
- Practice website, live in 24 hoursMobile-first, fast, hosted in South Africa, built from your answers.
- Google Business Profile setupCorrect categories, hours, services and booking link so you show up on Maps.
- Local SEOService pages per condition and suburb, citations and technical SEO.
- Referrer (GP and specialist) outreach kitProfessional referral letters, report templates and a referrer page for colleagues.
- Patient education libraryCondition explainers and after-care sheets you can send by WhatsApp.
- Practice dashboard and monthly reportEnquiries, bookings, no-shows, recall and channel performance in one view.
- Patient-enquiry CRM and shared inboxWhatsApp, email, web chat and Instagram in one inbox (no clinical records).
- POPIA pack: privacy notice, cookie banner, consent logPurpose-specific consent on every form; health data handled as special personal information.
Made for pathology and laboratories
- Collection-point finder with hours
- Test preparation instructions (fasting, timing)
- Referrer enquiry and account-opening funnel
- Results never sent through marketing channels
What we will and won't publish for pathology and laboratories.
Plain-language rules with links to the source documents. We take the cautious reading wherever a rule is open to interpretation.
Professional Board for Medical Technology; Medical and Dental Board (pathologists)
Key advertising rules
- Canvassing: drawing attention to your personal qualities, superior knowledge, quality of service, professional guarantees or best practice ("the best physio in town").HPCSA Booklet 2
- Touting: offers, guarantees or material benefits outside professional services that entice the public (examples: free Wi-Fi, air-conditioned waiting rooms).HPCSA Booklet 16 (2025)
- Advertising that causes unwarranted anxiety that people may be suffering from a health condition (Rule 3(1)).HPCSA Booklet 2
- Posting patient reviews that claim you are the best; we therefore do not publish patient testimonials or reviews on practitioner pages.HPCSA Booklet 16 (2025) [REVIEW NEEDED BY HPCSA ethics specialist]
- Health information is special personal information; results stay in clinical systems, not marketing tools.POPIA
What we will publish
- Collection points, hours and preparation instructions
- Test menu described factually
- Referrer onboarding information
- Accreditation details you can evidence
What we will not publish
- Direct-to-public test bundles with fear-based hooks
- Comparisons with other laboratories
- Any patient result data in marketing
Plain-language summary of published council rules, with sources. Not legal advice; you remain responsible for your own advertising as the registered practitioner.
Summaries of published council rules in plain language with sources, researched 19 October 2026. Not legal advice. Items marked [REVIEW NEEDED] await confirmation by the named specialist; until then we apply the cautious reading.
Buy online today.
Recommended for pathology and laboratories: Growth OS Group. Or start with a website plan and add the rest later.
Founders' Offer: 30% off Growth OS for 12 months, setup waived (first 50 customers)
Up to 3 pages, built from your 10 answers ยท Live within 24 hours of your answers, or your first month is free ยท Free .co.za domain while subscribed (or a free yourname.sites.brandexperts.co.za address)
Up to 8 pages ยท Online booking calendar with email reminders (WhatsApp reminders as an add-on) ยท Online payments and deposits (card, instant EFT)
Practice
One practitioner. A full diary.
Best for: Solo practitioners and two-person practices
- Website Business with online booking and payments
- AI receptionist on WhatsApp, web chat and Instagram
- WhatsApp reminders and no-show deposits
- Recall and follow-up automation
- Private patient-feedback surveys (no public testimonials)
- 4 patient education articles a month
- Clinician review of public content
- Practice dashboard and monthly report
Clinic
Every practitioner, every room, booked.
Best for: Multi-practitioner practices and day clinics
- Everything in Practice
- Up to 8 practitioner calendars and pages
- Social media: 12 fact-checked posts a month
- Google Ads management (ad spend separate)
- Local SEO and Google Business Profile
- Explainer video every quarter
- Referrer (GP and specialist) outreach kit
- Monthly strategy call
Group
Your growth department, for the whole group.
Best for: Groups, networks, pharmacies with clinics, occupational health providers
- Everything in Clinic, for up to 5 branches
- Unlimited practitioner calendars
- Social media: 24 posts a month plus reels
- Meta and Google ads (ad spend separate)
- Branding refresh and half-day photo shoot each year
- Corporate and employer enquiry funnels
- Dedicated account team, quarterly growth review
Just need the phones answered? AI Receptionist from R2,299/mo, 14-day free trial. All plans exclude ad spend. 30-day money-back guarantee.
Compare what each plan includes for pathology and laboratories
| Service | Website Launch | Website Business | Growth OS Practice | Growth OS Clinic | Growth OS Group |
|---|---|---|---|---|---|
| Create | |||||
Practice website, live in 24 hours Mobile-first, fast, hosted in South Africa, built from your answers. Rule 4 details (name, profession, category, registration number) on every page footer. Market standard (UK agencies, SA agencies) | |||||
| Market | |||||
Google Business Profile setup Correct categories, hours, services and booking link so you show up on Maps. Brand Experts original | |||||
Local SEO Service pages per condition and suburb, citations and technical SEO. Market standard (UK agencies) | Add-on | ||||
Referrer (GP and specialist) outreach kit Professional referral letters, report templates and a referrer page for colleagues. No commission or reward for referrals (Rule 7(2)). Brand Experts original | |||||
| Retain | |||||
Patient education library Condition explainers and after-care sheets you can send by WhatsApp. Market standard (UK agencies) | |||||
| Manage | |||||
Practice dashboard and monthly report Enquiries, bookings, no-shows, recall and channel performance in one view. Market standard (UK agencies) | |||||
Patient-enquiry CRM and shared inbox WhatsApp, email, web chat and Instagram in one inbox (no clinical records). Brand Experts original | |||||
| Comply | |||||
POPIA pack: privacy notice, cookie banner, consent log Purpose-specific consent on every form; health data handled as special personal information. Brand Experts original | |||||
For pathology and laboratories
Can you send results to patients?+
No. Results belong in your clinical systems. Our tools handle bookings, directions and information only.
Who checks the copy against the rules?+
Every page and post runs through our rule-based checker, then a human review. On Growth OS plans, public content is also reviewed by a registered healthcare professional before publishing. Brand Experts' founder is an HPCSA-registered physiotherapist. Final responsibility for your advertising stays with you as the registered practitioner.
Is this legal advice?+
No. We apply the published council rules in plain language and cite them. Where a rule is open to interpretation we mark it for review by an ethics specialist and choose the cautious option.
How fast can we go live?+
Website plans go live within 24 hours of your answers and payment, or your first month is free. Growth OS onboarding takes about two weeks.
Can we cancel?+
Yes. There is a 30-day money-back guarantee on the monthly fee. Website plans have a 12-month term; Growth OS is month to month.
Sources
- 1.Ethical and Professional Rules of the HPCSA (Booklet 2), incorporating the Ethical Rules of Conduct (GNR 717 of 4 August 2006), Health Professions Council of South Africa, September 2016.
- 2.Guidelines for Good Practice: Social Media (Booklet 16), Health Professions Council of South Africa, March 2025.
- 3.Guidelines on over-servicing, perverse incentives and related matters (Booklet 11), Health Professions Council of South Africa, March 2025.
- 4.Code of Advertising Practice, Section II (substantiation clause 4.1; testimonials clause 10), Advertising Regulatory Board (successor to the ASA of South Africa), 2020 consolidation.
- 5.Protection of Personal Information Act 4 of 2013 (health information is special personal information, s26-s32), Information Regulator (South Africa), In force 1 July 2021.
Other healthcare professions
- PhysiotherapistsHPCSA
- General practitionersHPCSA
- Nurses and nurse practitionersSANC
- PodiatristsHPCSA
- DermatologistsHPCSA
- DentistsHPCSA
- Psychologists and counsellorsHPCSA
- Occupational therapistsHPCSA
- DietitiansHPCSA
- ChiropractorsAHPCSA
- OptometristsHPCSA
- Independent pharmaciesSAPC
- Clinics and multidisciplinary practicesHPCSA + SANC
- Occupational health providersHPCSA + SANC
- Speech therapists and audiologistsHPCSA
- BiokineticistsHPCSA
- Medical specialistsHPCSA
Ready when your practice is.
Answer 10 questions, pay, and your site is live within 24 hours, or start Growth OS free for 14 days.
- Live in 24 h or first month free
- 30-day money-back guarantee
- POPIA-ready forms
- HPCSA-aware copy